Prescriptive analytics uses localized rules, optimization techniques, predictive models and scoring to recommend various courses of action, and showcase the anticipated outcome of each. With prescriptive analytics, you can evaluate different ways to advance, and value the consequences of each of those actions more rapidly. You can use it to make more real-time informed business decisions. With prescriptive analytics, you can determine the best possible mode to gain advantage of an opportunity or mitigate a future risk by considering the conclusion of your actions.With prescriptive analytics, you can confidently make the perfect decisions to meet operational targets, enhance customer loyalty, prevent fraud, or optimize business processes.
Basic economics teaches us that higher demand drives higher prices. Following this logic, if a customer knows when the least desirable flying days and times are, he or she would easily know when to book the cheapest airline tickets for their next vacation. However, airlines have a leg up on consumers when it comes to this information; they use prescriptive analytics to sift through millions and millions of flight itineraries instantaneously. They then use this data to set an optimal price at any given time based on supply and demand, thus maximizing their profits.
Kreara serve clients of all scales and geographies. We have extensively worked in the US and European markets with specific focus on analytics and application solutions for Pharmaceutical, Financial and Retail Sectors. Recently we have also started to work with the government, helping them to analyse public data and visualise it in a very user friendly manner. We try and treat each of our clients as our only customer and work with them very closely to understand and cater to their requirements.