Analysing customer behaviour and predicting customer insights have become extremely important in recent times for organisations of all sizes and scale. Customer Analytics helps the organisations to provide relevant, timely and expected services to the customers with the help of data analytics. Kreara used predictive modelling, data visualisation, customer segmentation and RFM analysis for designing marketing campaigns. Kreara also helps our clients to reactivate their sleeping customers, identify cross-sell/up-sell opportunities, employ early ID modelling. Trigger or Event modelling is also performed for reactivating customer. Customer life time analysis is conducted to provide services and products that suits the life events. One of the important problems that all our clients face is to formulate targeted advertisement campaign for various segments. Our data scientists use tools like SAS, R and Rapid Miner to perform the Customer Analytics based on their business requirements.
Kreara serve clients of all scales and geographies. We have extensively worked in the US and European markets with specific focus on analytics and application solutions for Pharmaceutical, Financial and Retail Sectors. Recently we have also started to work with the government, helping them to analyse public data and visualise it in a very user friendly manner. We try and treat each of our clients as our only customer and work with them very closely to understand and cater to their requirements.